![Digital Marketing Cover Letter—Examples [also Internship]](https://cdn-images.resumelab.com/pages/digital_marketing_hero.jpg)
Build your own brand awareness with a great digital marketing cover letter. Convince HR directors you’re the missing link to take their product from rags to riches.
Roger Maftean, Ph.D Career Expert
You can generate leads and build brand awareness with your eyes closed and your hands tied behind your back. But what about writing a digital marketing cover letter?
Especially knowing that you can’t have just any cover letter—you need one that attracts more traffic than Rand Fishkin’s blog. Well, you’ve come to the right place.
In this article, you’ll find:
What does a perfect cover letter for a digital marketer look like? See below—
Save hours of work and get a cover letter like this. Pick a template, fill it in. Quick and easy. Choose from 18+ cover letter templates and download your cover letter now.
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Looking for other cover letter examples for positions in marketing, media, or PR? See:
According to a LinkedIn study, marketing professionals are among the most likely professionals to relocate for their career. If that's you, get ready now and check out our guide on writing a Cover Letter When Relocating.
By examining data from over 500,000 documents produced within our tool, we discovered that*:
- Digital marketers choose from a wide array of cover letter templates, including Cascade, Classic, Concept, and Muse.
- Digital marketing specialists who use our builder report having an average of 2.96 years of work experience.
- Digital marketers most frequently mention having SEO Proficiency, Content Marketing, Project Management, and Marketing Strategy skills.
* The data comes from the last 12 months (August 2023-August 2024)
Haven't found what you're looking for? Check all our Cover Letter Examples.
Let’s do an A/B test to analyze what works when writing a digital marketing cover letter.
Let’s start with Mark. He’s making the change to the start-up world to be the Team Lead for Marketing where his responsibilities will be to manage digital marketing advertising buys, increase key metrics across all digital platforms, and oversee the digital marketing team. The goal of his cover letter is to show how his experience makes him a top notch candidate for this position:
Honolulu, September 16, 2019
Human Resources Team Lead
2800 Woodlawn Drive
Honolulu, HI 96822
With 8+ years of digital marketing experience, I am ecstatic to find an opening for Marketing Team Leader at Smart Yields. I am positive my extensive experience in the digital marketing world has given me the tools to increase all current deliverables you have, and instill new practices to boost conversion rates for Smart Yields.
In the job ad posted on your website, you specify what you’re looking for in a Digital Marketing Team Leader: working with different departments to ensure the brand’s awareness across different social media outlets, identifying possibilities to increase conversion rates, and increasing traffic to all our digital platforms. In my current position as a digital marketing manager for Unlimited Tech, I developed an editorial calendar that improved our content process to publish pieces on our blog and social media sites with a 27% increase across two quarters.
In addition, I also served as the project lead for several website redesigns that lead to a 37% boost in conversion rates. During this project, I managed a team of 15+ individuals. It was new territory, but I grew to enjoy establishing work procedures, processes, and giving feedback on individual and team performances. This is what excites me most about the offer at your start-up. I am excited at the prospect of leading a team to identify their strengths and weaknesses and to use the potential of each employee to the max.
Finally, my reason for applying to Smart Yields is due to the mission that your start-up offers for farmers in Honolulu and worldwide. I’m principled in my personal life when it comes to living green, and believe in the work your start-up is doing to help achieve a more sustainable world through targeted farming. To be part of this mission as a team member and boost your start-up’s brand awareness does not only align with my career development, but makes me proud of the work that I would be doing on behalf of your great mission.
Can we get together to sit down and discuss some data-driven solutions to your digital marketing campaigns?
But, maybe you’re a candidate who doesn’t have the same level of experience as Mark, and you fear your cover letter for digital marketing won’t have the same spark.
Well, you don’t need experience to build awareness of your job profile. Inexperienced candidates should still deliver on their digital marketing cover letter. It’s the only way to set yourself apart from other candidates and make the hiring manager go:
“Well, he might not have experience, but he caught my attention. Let’s try him out.”
If you’re an entry-level candidate, then start by catering your cover letter to the position you’re applying to. It’s precisely what Mary did in her digital marketing cover letter. Mary wants to join a large marketing firm as a digital marketing specialist that requires building an email database and creating content for different client needs.
Mary’s goal in her cover letter is to highlight her transferable skills to land that interview.
